HauckEye Tool

Point of Truth Analysis

When working with Sewell Motors we developed the best process for servicing their customers automobiles. The goal was to dissect a longitudinal customer experience. Start from beginning to end, taking the customer through a series of steps. And suggested improvements for each and every step.

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The result of this analysis is a detailed chart of the customer’s experience step by step. The following example shows a business customer help center. I experience their experience in real-time and gain a much deeper understanding of the topic. My approach has been used in various engagements in retail, hospitality, and a wide variety of business processes. Anywhere there is an experience, I can make it better.

One of many reasons to hire HauckEye

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Immersive Ethography can help identify customers hidden needs. Focus on what people really do versus what they say they do.

Experience has taught me the better alternative to the imfomous MaxDiff.

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