by Nathan Rumsey | Dec 21, 2021
The HauckEye Connection Immersive Ethnography Get a detailed exploration report of how your customers think and behave. I’ve become very subtle in hiding my video recording activities from those in the surrounding area. During my recent process improvement, the...
by Nathan Rumsey | Dec 21, 2021
HauckEye Tool Point of Truth Analysis When working with Sewell Motors we developed the best process for servicing their customers automobiles. The goal was to dissect a longitudinal customer experience. Start from beginning to end, taking the customer through a series...
by Nathan Rumsey | Dec 21, 2021
HauckEye Method MaxDiff Alternative Approach I’ve had the need over the years to redesign common techniques to meet specific needs. Such as how to make MaxDiff exercises simpler and more efficient. The Common Approach When you have a list of 10+ unique attributes to...
